Teppanyaki table restaurants | How to solve the needs of customers?
Constantly understand the needs of customers, solve the needs of customers in Teppanyaki table restaurants, and create customer satisfaction. The needs of customers are diverse and difficult to understand, because the customer does not clearly tell the catering his needs, which may be due to lack of consumption by customers Experience, unkindness or inconvenience to express. For example, the customer indicates to the travel agency that he needs to book a five-star dining room. This is what he needs to express in words, and his real need is because he has the ability to pay for the five-star dining room. A symbol of its status. Customers often have unspecified needs. In this example, he expects to stay in a five-star catering will definitely get quality service, which can reduce his time and energy consumption and purchase risks. At the same time, customers also hope to get pleasant sensory enjoyment, such as: there is an indoor swimming pool in the dining room for leisure and entertainment, and in the evening, they can chat with considerate waiters in the bar. Customers may also have some unexplainable needs, such as: staying in and dining can get points rewards to facilitate dating with someone. Therefore, catering marketing should focus on constantly studying the needs of customers, developing products and services that can meet customer needs, creating characteristics, and trying to be better than competitors in the same class, so as to attract customers for a long time.
In terms of catering marketing management, it is very important to obtain customer satisfaction. It is assumed that marketers continue to attract customers through various methods, while the catering is constantly losing customers due to service problems. A one-shot deal will surely lead to a decline in catering, because the more customers you attract, the faster the loss.
Studies have shown that it often costs 5 times more to attract a new customer than to keep an old customer. To keep customers from losing, the key is customer satisfaction, because a satisfied customer will:
1) More visits and high loyalty to food;
2) Willing to buy new products recommended by catering;
3) Take the initiative to say good things about the meal to the people around and help the meal introduce other guests;
4) Ignore the advertisements of competitive catering and are not sensitive to prices;
5) Like an old friend, I am willing to give some good suggestions for dining;
6) Compared with new customers, it reduces marketing expenses and service costs.
Customers are the best teachers. Food and beverage marketers must actively collect customer opinions or suggestions, because under normal circumstances, customers will not take the initiative to speak, and customers will only praise when they are very satisfied or very angry. Or complain about catering. Therefore, marketing managers must try to investigate and predict customer needs and obtain customer feedback through multiple channels. For example, when the customer checks out, please fill in the opinion form; you can set up an interactive website to communicate with the customer; the guest relationship manager actively visits the customer in the store; sales staff follow-up service, etc.
Customer satisfaction is the basis for catering to survive. Marketing managers should count customer satisfaction, measure customer satisfaction rates, and compare the customer satisfaction rate of the restaurant with competitors. Only by maintaining a high customer satisfaction rate can catering achieve satisfactory returns and maintain the stamina for long-term development.
